fleurish cannabis is for women

Fleurish Family

From our founder to those working on the farm, we are a diverse and female-focused team of leading
professionals, coming together to cultivate cannabis specifically designed for women.


Michael Smith, CEO

Business builder in Retail, Branding and Marketing Services. CEO Launch Brand Marketing, Retail Demo Company- developing branding and activation programs for Loblaw, Shoppers Drug Mart, Sobeys, LCBO, and Metro. CEO CIM Ltd, Retail Sales Company with 3,000 retail employees acting as the sales force for the following companies in Canada HP, Disney, Microsoft, RIM, PepsiCo, Blackberry, Revlon, Abbot Laboratories, Quaker Oats


Irie Selkirk, VP Consumer Education and Outreach

Cannabis Advocate, Expert and professional cannabis educator for medical and adult use cannabis. Director of outreach Tokyo Smoke (Cannabis retailer), Development and Launch Lead of Grow, Wise Health Cannabis Clinics, Market Actuator Emblem Corp (Cannabis LP), Wholesale Buyer and Merchandising Director Posh Clothing


Jessica Canas, Director Operations

Recognized expert in retail operations mgmt. including POS software, ERP (oracle), E-Learning and certification systems. Director of Operations, Mosaic North America, Asset mgmt., ERP system mgmt., operational management of 2,500 retail employees. Director Operations Launch Brand Marketing- Retail Demo Company – call center, ERP, asset mgmt. oversight of 2,000 retail demo staff. National Field Manager –CIM ltd- Retail Sales Agency- direct management of Revlon sales force in Canada.

Ian Hurda

Ian Hurda, Manager QA and Science

Ian brings experience with pharmaceutical quality control practices which has included quality control test development, validation, implementation, as well as evaluation and lot release of pharmaceutical biologics. Ian has also supported the implementation of quality management systems through planning, development and implementation of standard operating procedures and change controls to meet the requirements of ISO17025 accreditation in quality control laboratories. Ian attended Carleton University (BSc. Biochemistry & Biotechnology, business minor) and the University of Ottawa (MSc. Biochemistry).

Julie Brais, Head Grower

With over 40 years in the agriculture business and management experience with Tweed Inc. (merged with Canopy), Julie is a seasoned veteran when it comes to growing almost anything including Cannabis. As a section grower, Julie designed new innovative grow rooms to maximize space, productivity and efficiency. Julie is dedicated to building a knowledgeable, cohesive grow team and strong work environment.

Renee Ellison

Renée Ellison, Founder

Renée recognized the important female gap in the cannabis market while at Health Canada. She was a key member of Health Canada’s high-profile and high-priority Marihuana for Medical Purposes Regulations (MMPR) 'tiger team’, spearheading the development of Canada’s MMPR – the first set of federal regulations to commercialize the production and distribution of dried cannabis for medical purposes by a G8 country. In short, a trailblazer in the world of cannabis wellness. For her work on the MMPR, she was the recipient of a Government of Canada award of excellence. Renée has extensive experience in strategic communications and policy development, holding a degree in Political Science from York University and a diploma in Advertising and Marketing Communications Management (School of Business) from Sheridan College. As the founder of Fleurish, Renée is committed to a balanced and holistic approach to wellness, one she nurtures in her two daughters.