fleurish cannabis is for women
From our founder to those working on the farm, we are a diverse and female-focused team of leading
professionals, coming together to cultivate cannabis specifically designed for women.
Michael Smith, CEO
Business builder in Retail, Branding and Marketing Services. CEO Launch Brand Marketing, Retail Demo Company- developing branding and activation programs for Loblaw, Shoppers Drug Mart, Sobeys, LCBO, and Metro. CEO CIM Ltd, Retail Sales Company with 3,000 retail employees acting as the sales force for the following companies in Canada HP, Disney, Microsoft, RIM, PepsiCo, Blackberry, Revlon, Abbot Laboratories, Quaker Oats
Irie Selkirk, VP Consumer Education and Outreach
Cannabis Advocate, Expert and professional cannabis educator for medical and adult use cannabis. Director of outreach Tokyo Smoke (Cannabis retailer), Development and Launch Lead of Grow, Wise Health Cannabis Clinics, Market Actuator Emblem Corp (Cannabis LP), Wholesale Buyer and Merchandising Director Posh Clothing
Steve Sadoff, Director of Marketing
Highly experienced in controlled and regulated markets in Canada and abroad including natural health care (Jamieson Vitamins), liquor (Bacardi), beer (AB InBev) and OTC pharmaceuticals (Novartis). An innovative and entrepreneurial marketer with wide-ranging cross-functional experience developing and implementing strategies to build global, national and local brands, while delivering profitable growth.
Jessica Canas, Director Operations
Recognized expert in retail operations mgmt. including POS software, ERP (oracle), E-Learning and certification systems. Director of Operations, Mosaic North America, Asset mgmt., ERP system mgmt., operational management of 2,500 retail employees. Director Operations Launch Brand Marketing- Retail Demo Company – call center, ERP, asset mgmt. oversight of 2,000 retail demo staff. National Field Manager –CIM ltd- Retail Sales Agency- direct management of Revlon sales force in Canada.
Ian Hurda, Manager QA and Science
Julie Brais, Head Grower
With over 40 years in the agriculture business and management experience with Tweed Inc. (merged with Canopy), Julie is a seasoned veteran when it comes to growing almost anything including Cannabis. As a section grower, Julie designed new innovative grow rooms to maximize space, productivity and efficiency. Julie is dedicated to building a knowledgeable, cohesive grow team and strong work environment.
Adam Desjardin, Facility Manager/Extractor
Adam, has over 10 years in the commercial greenhouse industry including being the operations manager and head grower for Flora-Die a large Ontario based flower grower. Adam will be focused on making sure our facilities are running efficiently and produce a high quality yield and a low production cost.